To be successful in business, you need to market your company. To do this, you are going to want to exercise a combination of physical, real-world contact with a consistent digital presence. Of course, these two very different iterations can come in many forms and it is up to you to decide which forms will best add value to your company.
You will probably, for example, have a website and at least one social media account that will allow you to connect people all over the world, through the web, to your business. You might also have Enseignes JF Litho billboards or displays set up in specific places of a major city to catch the attention of busy commuters. When combined, this strategy could be very effective.
To determine what strategy you should, though, you might first want to examine these four basic marketing principles.
#1: Establish Your Values
At first glance, every new business owner says that they want to make money, but that is essentially the goal of every business. To determine the best way to make that money, though, you have to look at little deeper and ask yourself: who is my customer?
It might seem that the best strategy is to try to stay ahead of whatever is popular and target the most motivated audience. In some cases that work but what would be more consistently effective would be to simply determine what your values are. Do you want to promote sustainable energy? Do you have any charitable passions? Is there a specific population you want to assist? Understanding your values will help you figure out who your customer is! All you have to do is learn how to communicate with this audience and it should help to regulate the growth of your business.
#2: Start Innovation Teams
Back in the day—when business was all analog—marketing was pretty much all broad spectrum: you try to create awareness among as many potential customers as possible. The internet has changed this by allowing companies to directly target niche market; but, at the same time, it has become somewhat harder to target a broad audience. Hence, you should employ innovation teams whose goal is to identify, evaluate, and activate opportunities for connection with your audience. And keep this aspect separate from Strategy Operations: they require different types of thinking.
#3: Keep An Open Marketplace
Finally keep an open marketplace—an open mind—and be welcoming to new ideas. This helps you to stay ahead of trends and innovation to take advantage of technology and concepts as they become available.