Exhibiting at a tradeshow is not just expensive, but also exhilarating, and can be very exhausting. However, when done right, it is entirely worth each penny and every minute spent on it. The question is: do you have what it takes to stand out and get noticed among the other 9,999 exhibitors screaming for the attendees’ attention?
Digital signage has become one of the marketing channels exhibitors are using to attract and retain crowds at their exhibition stands and here are a few tips to help you get the most from your digital signage during events:
Use them to tell a story
The first thing you should aim to achieve with digital signage, should be to tell a story. To do this effectively, you should focus on why you need people to come to your stand. Are you looking to collect leads, make sales, demonstrate a product or inform people? Depending on your intended outcome, use signage to tell the story appropriately.
Have the right content
It is pathetic to find some international tradeshow booths with very inviting digital signage, but with very poor content. In order for signage to be effective, you must think about the content in terms of the context. The content should be good enough to inspire the audience to approach and make an inquiry. Instead of allowing the entire content roll, put forth a snippet that will attract visitors and once they are there, play it as you engage them in a conversation.
You must always include a call to action
A call to action is the biggest super power for digital signage. Be sure to include a visible call to action, able to target those who are far away to come to your store. For instance, you can have a call to action such as: “Feel free to interrupt” or “Come talk to us, we would love to hear from you”. This alone may be worth every cent you spend on exhibition booth rental.