There are hundreds if not thousands of SEO agencies across the country, all claiming they can help you reach the top spot of Google and other search engines. Picking the right SEO agency can be tricky, especially when you have little knowledge of the market yourself. So how do you go about choosing the right agency for you?
Here are some tips for picking a local SEO company:
Read up on Local SEO
One of the first and best things you can do to help yourself is to learn a little about SEO. This doesn’t mean taking a course or spending weeks on end studying the industry. You should simply learn the basic facets of SEO and how it works. Very often business owners have no idea what they are paying the agency to do. Understanding your needs and what you might be getting is an important factor on your decision-making process!
Ask as many questions as you can. Remember that SEO is made up of numerous factors that all contribute to your position in search engines. Some factors content creation, on page optimization, backlinks, social media activity and local citations. Find out how many areas the agency covers to get an idea of the sort of return you can expect. Websites rarely do well when focusing on one aspect of SEO alone!
Determine your needs
There is no “one size fits all” solution with SEO. Every business is different and has different requirements. For example, you may be a small local business whose market goes no further than your town or city or perhaps you have a larger market area that reaches customers across the state. A good SEO company won’t treat those businesses the same. Furthermore, good SEO is not cheap. If you are going to hire an SEO agency you need to be aware of how far your budget will actually stretch.
Most SEO agencies will work on a monthly basis. Consider what your needs are and what your budget should be, and for how many months. If you are looking for a one time fix for a low, short duration cost, you’ve already limited yourself from a lot of agencies.
Ask for example case studies
Any SEO company can make claims about boosting your website to the top of the local search pages, but do they have the evidence to back up their claims? A good SEO agency will be able to provide you with examples of businesses they have helped. Ask what keywords they rank for and in what locations, for example “Electrician Hartford CT” or “Generator Repair”. Perform a search in Google so you can see the results for yourself.
Ask what strategies and procedures they put in place for the company and how long it took to achieve the results. Find out if have the results have stood up over time?
Ask about the techniques they use
An extremely important question to ask! Google frowns heavily on automated SEO and unfortunately many companies will cut corners by using such software. Don’t be afraid to ask about the SEO techniques they use, are they Google compliant? If you are promised overnight results, steer clear! Good SEO takes time and quick fixes are likely to cause a penalty to your website.
Some strategies are standard for almost any company. Publishing positive customer testimonials or online reviews is one. The SEO industry is extremely competitive, there’s no reason why you should settle for the first agency that comes your way. Spend time determining what your goals are with SEO, find agencies in your local area and ask plenty of questions to find the right SEO Company for you.